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A&E Television Networks

Managing the roll out of the pre-eminent History brand onto Video on Demand and mobile worldwide

AETN International has engaged Crucible to help extend the revenue generating capability, and brand extension of its key products through new platforms, in particular Video on Demand (VoD) and Mobile.  A division of A&E Television Networks (AETN), AETN International markets the quality programming and proven success of The History Channel®, A&E®, The Biography Channel®, and Crime & Investigation Network(tm) overseas.  AETN channels and branded blocks reach 220 million households, speaking 20 languages in 134 territories worldwide. In Europe, AETN's presence includes channels in the UK, Spain, Portugal, Greece, Italy and Germany with additional branded blocks in France, Germany and Greece.  In the UK, AETN has run a joint venture with BSkyB for 10 years bringing The History Channel and The Biography Channel to over 9 million UK homes. 

Crucible is currently supporting AETN in assessing potential future partners for its mobile services and participating in the commercial negotiations with various platforms for the distribution of THC video content via mobile and IPTV.