EmailHomeServicesClientsCase StudiesAbout UsContact Us

Navigation

Rod Large

Chairman and Partner

Rod Large is an expert in electronic media particularly in the development of digital thematic channels for major media groups and the design and marketing of subscription television platforms and video on demand services for cable and fixed line telecoms operators. He has strong expertise in the field of film & video archive management, IP management & development, new product development & implementation. Rod has worked as a senior project manager for clients including Intel Corporation, ProSeiben AG, UPC Cable Networks Europe, Centrica Plc, VideoNetworks, OnDemand Management Group, Callahan Cable Networks Germany and Spain, Virgin Media, T-Online, Burda AG, RTE Television. Rod has latterly developed a pan-European digital TV channel operations plan for a global institution.

His corporate career includes JWT Advertising London, The Irish Export Board Germany and Dublin, as a division head and as MD International of one of Europe's largest NPD (New Product Development) Consulting firms, CLK Plc London. Rod worked in The Soviet Union in the mid-late 1980's acquiring client projects from Soviet companies and organisations such as Aeroflot and Soviet State Broadcaster GostelRadio. He developed and launched the USSR's first western-style game show (Trivial Pursuit) in 1988 which ran until the mid-90's. He was then recruited by Silvio Berlusconi's Fininvest Media Group to be MD of PubliEurope SA, a TV sales and programming business with business centres in UK, Germany, Russia, Madrid, Munich. After a period working Aegis Plc (Carat International) as VP Broadcasting Services, Rod went on to Grundy Worldwide Television as SVP Corporate Development.

He was appointed to the board of Alliance Atlantis Communications International in September 2006.