Aardman Animations
Maximising mobile distribution and revenues for the UK’s pre-eminent animation brand worldwide
Crucible Media is the exclusive worldwide agent for Aardman Animations for all mobile content. Over the past five years, Crucible has taken a stage-by-stage approach to introducing Aardman to the mobile marketplace. This has resulted in Aardman developing expertise in which content works best for mobile and ensuring that the right commercial terms have been obtained in all its distribution deals.
Crucible has now concluded deals around the world for a large percentage of Aardman’s major IP, including Wallace and Gromit, Creature Comforts, Angry Kid, Rex the Runt, Morph, Big Jeff. Deals include licenses of clips, real tones, wallpapers and screensavers, as well as a branded mobile TV channel. In the UK alone, Aardman averages close to 10,000 downloads per day of its content.
Crucible also works closely with Aardman to maximise marketing and promotional tie-ins to maximise the success of the mobile content. For example, to tie in with the release of new feature film Wallace and Gromit: The Curse of the Were-Rabbit, Crucible brokered an exclusive promotional partnership between Aardman and Orange UK, which included movie downloads, wallpapers, voice tones and screensavers.
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