Nokia Shorts competition
Designing and implementing a PR campaign to highlight new handset capabilities in video
The Nokia Shorts competition was launched in 2003 on behalf of Nokia and the Raindance film festival. This is a grass roots marketing proposition using film, web and mobile to support the consumer uptake of video handsets. Crucible manages the implementation of the programme including all activities for the web, DVD, production as well as mobile distribution of the short films. Entries to the competition have doubled since the first year.
More Information
Michael Winterbottom bestows first Short Circuit prize to director Robert Reed for his 1-minute comedy, ‘The Driving Test’. Watson and Harmer named as runners-up in this Dailymotion/Raindance initiative. More
