International Film Toolkits
Multi-territory site and toolkit development
Crucible has developed over a dozen sites and online toolkits for Working Title Films including Thunderbirds, Bridget Jones 2, The Interpreter, Nanny McPhee, United 93, Hot Fuzz, Mr Bean's Holiday, The Golden Age, Atonement and Pride and Prejudice, localizing some into seven other languages.
Crucible also developed the Mobile Toolkit and mobile marketing strategy for Mr Bean's Holiday which resulted in Universal Picture's most successful mobile marketing campaign to date.
Michael Winterbottom bestows first Short Circuit prize to director Robert Reed for his 1-minute comedy, ‘The Driving Test’. Watson and Harmer named as runners-up in this Dailymotion/Raindance initiative. More
