Violent Veg
Violent Veg was created by 3 entrepreneurs who, having sold their marketing business in 2004, set out to create their own brand centred round publishing (cards, books, and multimedia) and syndication.
The Violent Veg brand is unique, in that it consists of photo-diorama ‘cartoons’ using only real fruit and vegetables. Its humour is distinctly and deliberately edgy, without being offensive. Though the brand is aimed at adults and young adults, it has proven broad demographic appeal. The cards were launched in half of Clinton’s 700+ stores during May 2005, then rolled out to the entire chain 3 month’s later. Sales in excess of 1 million cards were achieved in the first 6 months of this limited market distribution. The cards are now being rolled out to the wider retail market.
Violent Veg engaged Crucible in 2006 to commence help with the development of the mobile content proposition and conclusion of mobile distribution deals, with successful launches in the UK and Australia to date.
Michael Winterbottom bestows first Short Circuit prize to director Robert Reed for his 1-minute comedy, ‘The Driving Test’. Watson and Harmer named as runners-up in this Dailymotion/Raindance initiative. More
