Consultancy & Business Planning
Our focus is on developing strategies and working business plans to enable our clients to maximise the benefit from emerging digital platforms.
Crucible’s network of highly skilled and experienced industry professionals throughout Europe offer consultancy services to content owners, media brands and telco’s. Crucible’s business planning process focuses on achieving competitive advantage and enhancing shareholder value. We ensure that our client's vision, mission and goals are achieved through an integrated approach to strategic, marketing, operational and financial planning.
Crucible develops well researched, practical and relevant business plans that clients can execute with confidence. Our approach to business planning is always tailored to meet client's specific needs. We work closely with our client's functional departments to ensure that the operational plans receive the full support of those that will be tasked with implementing them.
Crucible’s specialised consultancy services include:
- Partner and resource investigation and delivery:
- Identification and delivery of priority partnerships, including distribution platforms, licenses, marketing tie-ins and funding.
- Recommendations on carriage, intellectual property rights, exploitation terms and windows, revenue shares, SLA's etc.
- Highlighting opportunities which clients should consider and making introductions where required.
- Applying Crucible’s detailed knowledge of new services and providers of such services.
- Assessing proposals made by third parties and benchmarking against other opportunities.
- Crucible constantly updates its knowledge on what types of commercial frameworks are applied to deals, as well as which companies are genuinely successful in the VoD and mobile sectors.
- Content Strategy:
- Recommendations on rights exploitation and distribution. This includes reviewing commercial terms and contract schedules, as well as analyzing the business making the proposals.
- Analysis and definition of marketplace, opportunity and value chain.
- Concept development workshops and feasibility studies, specifying optimal product solutions.
- New media planning and advice:
- Identification of optimal use of marketing budget on emerging platforms.
- Benchmarking performance of new media marketing activities.
- Making regular updates on the marketplace, and market trends.
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