Licensing
As the growth in revenues derived from Intellectual Property in traditional profit centres is slowing down, content owners are seeking to exploit emerging platforms to increase their bottom line.
Crucible’s focus is to identify partners, resources and distribution platforms which maximise revenue for our clients’ Intellectual property. To support this we develop innovative propositions and marketing tie-ins around the IP.
We have expertise in content aggregation, rights negotiation and management, and value chain analysis, as well as setting exploitation terms, windows, revenue shares and service level agreements. When valuing and negotiating IP licenses we can operate on a global or local level and use our knowledge of platform capabilities to ensure optimal terms for our clients.
Michael Winterbottom bestows first Short Circuit prize to director Robert Reed for his 1-minute comedy, ‘The Driving Test’. Watson and Harmer named as runners-up in this Dailymotion/Raindance initiative. More
